The multibrand store Simeone is located in the centre of Crema, 50km outside of Milan. Central to the interior design of the three-floor store is the magazine-style shopping experience. Irregularly placed cubes in different shapes were specified throughout the space as presentation modules. Selected materials, including solid oak wood, were used throughout the three floors to achieve an open, inviting and discovering retail space which houses a multitude of brands. Linear black clothing racks and hooks generate a connecting graphic element throughout the store.
Interior Design (service phases 1-7)
Planning and execution of all furnishings
May – October 2008
PHILIPP MAINZER OFFICE FOR ARCHITECTURE AND DESIGN