The well-known US-fashion label American Apparel stands for a sustainable lifestyle and modern casual clothing. The internationally successful company from Los Angeles commissioned PHILIPP MAINZER to realise the design and interior design of its retail stores in Frankfurt and Berlin. Following the corporate identity, the built-in cubic components from white MDF take a backseat, giving room to the multicoloured clothing items. The retail stores are fitted with comfortable storage systems which offer ample presentation space for the ever expanding collection (service phases 1-9).
Interior design (service phases 1-9)
Planning and execution of furnishings
February – October 2004
PHILIPP MAINZER OFFICE FOR ARCHITECTURE AND DESIGN