e15 | E15 at London Design Festival 2018: Announcing ‘Common Senses’ featuring Farah Ebrahimi

For this year’s London Design Festival Viaduct founder James Mair has selected five internationally renowned designers to curate ‘Common Senses’. The designers are Ilse Crawford, academic, designer and creative director of Studioilse; Farah Ebrahimi, Art Director of e15; Nani Marquina, textile designer and creative director of the eponymous hand-crafted rug company Nanimarquina; Nina Maso, co-founder of the Catalan lighting and furniture company Santa & Cole; and artist Fien Muller, the co-partner of Belgian furniture project Muller Van Severen.

Iranian designer Farah Ebrahimi will reflect on place, identity and heritage using a traditional Persian carpet to demarcate the space as well as representing the physical embodiment of e15’s principals of production: ‘high grade materials and innovative, handcrafted production methods’.

Ebrahimi’s Common Senses installation is a simple living room scene, where the furniture reflects “a metaphoric dialogue of personal items that focus on celebrating creativity and quality over the blunt display of wealth and status.” Sofa SHIRAZ is covered in grey flannel and is accompanied by various side tables in pure materials such as ENOKI MIGOTO in oiled marble, HABIBI in polished brass, BACKENZAHN™ in European walnut and CALVERT CHESS in oak by e15. These are juxtaposed with a pair of Monobloc chairs and some favourite books.

“The Monobloc is present in almost all cultures and encompasses industrial design and modern manufacturing techniques. It is honest, and serves its purpose without pretention, and I like that.”

The Common Senses exhibition will transform Viaduct’s showroom into a series of installations in which each designer will explore the building blocks of their design processes revealing their take on the functional, cultural and sociological significance of life’s everyday objects. Common Senses will run for the duration of LDF with a private view happening on 12 September.

Libby Sellers will be in conversation with Ilse Crawford, Farah Ebrahimi and Nina Maso before the private view at 17:30 H – all welcome.

To find out more about about the Common Senses exhibition at London Design Festival 2018, please visit viaduct London’s website.

Common Senses
13 – 22 September 2018