e15 e15 Design und Distributions GmbH

e15 at Stylepark Featured Editions

2016 marks the twentieth year of stool BACKENZAHN™, a modern design classic and identifiable icon for e15. The brand will celebrate two decades of its iconic stool with a series of presentations throughout the year.

For the Stylepark Featured Editions at imm cologne, e15 showcases BACKENZAHN™ in a humorous and poignant installation exploring the topics intellectual property and copyright infringement. The exhibition features a continuous white wall serving as the backdrop to a setting inspired by an identity parade: copies are lined up alongside an original BACKENZAHN™ stool while industrial lights and wall graphics achieve the sobering atmosphere of a police station.

E15 PRESENTATION
STYLEPARK FEATURED EDITIONS AT IMM COLOGNE
HALL 3.2, STAND F32

Koelnmesse
Messeplatz 1
50679 Cologne

Read the full press release here

Mark_Borthwick_Backenzahn_02_low_res